Hong Kong Tourism Board

Hong Kong Tourism Board reached out to Mothersauce to help them create high quality content that would secure distribution with media partners and attract participation from the best chefs worldwide

Content Development and Production

Talent 

Distribution 

We produced this documentary series of Chef David Myers visiting Hong Kong during the first year hosting Art Basel for our client Hong Kong Tourism Board. This is one of four parts following Chef Myers as he eats his way through HK.

KitchenAid

When expanding into craft coffee KitchenAid recognized the importance of establishing their participation in an authentic way.   They engaged us to lead all aspects of this endeavor including brand strategy, creative, talent, campaign development and management. 

The scope of the relationship includes:

• Research and Insights
• Brand Strategy
• Creative/Content Development and Production
• Media 
• Campaign Development and Management
• Influencer 

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As part of the overall marketing strategy Mother Sauce developed for KitchenAid's Craft Coffee platform, we turned the cameras around to focus on the amazing and talented design team to tell the story of why they were so interested in making coffee brewers that celebrate the hand crafted brew methods found in top coffee houses and what the team did to ensure the brought top quality product to market.

KitchenAid developed the Precision Press Coffee Maker with a built in Integrated Scale and Timer to ensure the best French press coffee can be brewed at home.

Food & Wine

Food & Wine approached us to help them with multiple client projects that were focused on creating video content that would feel native to Food & Wine editorial while clearly communicating brand messages.

The scope of the relationship includes:

• Creative Development and Content Production 

Food & Wine engaged The Culinary Agency to bring to life the performance and lifestyle the GE Monogram brand stands for.

La Brea Bakery

We are retained by La Brea Bakery to work on brand strategy, campaign development and market intelligence as well as to conceptualize, produce and distribute high quality content.

The scope of the relationship includes:

• Brand Strategy
• Creative and Content Development
• Campaign Development and Management
• Culinary Intelligence and Insights

Vitamix

Vitamix engaged us to help develop a global talent strategy and content production to support both consumer and commercial customer segments.

• Talent
• Brand Strategy
• Creative 

Yahoo

Yahoo selected Mothersauce to develop and produce a Pilot for their branded content strategy that would achieve their client's goals yet equally entertain their user base.

The scope of the relationship includes:

• Creative Development and Content Production
• Production Services
• Distribution Strategy

Devilishly Simple starring past chef Ashton Warren takes amazingly indulgent recipes and shows how Devilishly Simple they can be do make.

Breville

Breville approached Mothersauce to disrupt what is currently being done within branded video to match the innovation engineered within their new "The Boss" high performance blender. To accomplish this, we developed a concept for a 30 part series that was core to the unique value proposition, then utilized technology and music to communicate performance and emotionally engage.

The scope of the relationship includes:

• Creative Development
• Production Services
• Distribution Strategy

Breville approached The Culinary Agency to disrupt what is currently being done within branded video to match the innovation engineered within their new "The Boss" high performance blender. To accomplish this, we developed a concept for a 30 part series that was core to the unique value proposition, then utilized technology and music to communicate performance and emotionally engage.

Breville approached The Culinary Agency to disrupt what is currently being done within branded video to match the innovation engineered within their new "The Boss" high performance blender. To accomplish this, we developed a concept that was core to the unique value proposition, then utilized technology and music to communicate performance and emotionally engage.

Breville approached The Culinary Agency to disrupt what is currently being done within branded video to match the innovation engineered within their new "The Boss" high performance blender. To accomplish this, we developed a concept that was core to the unique value proposition, then utilized technology and music to communicate performance and emotionally engage.

Birra Moretti

Total Beverage Solutions engaged us to help them position Birra Moretti within a younger culinary audience including aligning with their core food segment of pizza.

The scope of the relationship includes:

• Brand Strategy
• Creative and Content
• Strategic Partnerships
• Business Development

VIDEOS

American Lamb Board

The American Lamb Board approached us to help them tell their story through a video series.  We developed a concept that supported overall brand messages, history and current initiatives. 

The scope of the relationship includes:

• Intelligence and Insights
• Creative and Content 
• Brand Strategy

The American Lamb Board engaged The Culinary Agency to create a series of videos to tell their story through the voices of their community. History & Heritage is the first in the series.

The second video of our series for The American Lamb Board showcasing the importance of local.

The third video in our series for The American Lamb Board focusing on the importance they place on the relationship between Shepherd and Chef.

BLACKBOARD EATS

We provided Blackboard Eats strategic consulting ranging from a brand audit,  marketing and product development  to an evaluation of their different business models to grow their subscriber base and increase revenue.

The scope of the relationship includes:

• Intelligence and Insights
• Brand Strategy
• Creative 
• Strategic Partnerships
• Growth Strategy 

Evernote

We are retained by Evernote to consult on their overall opportunity within the culinary landscape as well as activate our relationships to identify and engage industry influencers.

The scope of the relationship includes:

• Intelligence and Insights
• Influencer Engagement
• Brand Strategy

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NBC Universal

NBC Universal's Bravo Network engaged us through their respective production companies to help them identify and secure top talent and brand opportunities for TOP CHEF MASTERS and AMERICA’S NEXT GREAT RESTAURANT.

The scope of the relationship includes:

• Strategic Partnerships
• Creative and Content Production
• Talent Relationships